Archive for October, 2009

The Custom Motorcycle Future

Oct
02

With the demise of TV show “American Chopper”, the future of custom choppers without primary care marketing is constantly reminding us how much we love choppers. Motorcycle only user case shows last more than a season, you wonder if the cancellation will have a profound impact on the industry as a whole or the Internet is enough to keep it?

Increase business custom motorcycle received from the series created around the guys who built custom choppers competed dot com hobby in the late nineties, with the growth of new companies entering the business. As with any artificially created demand, ultimately, consumers returning to reality, and many of the newly created motorcycle shops were forced to close its doors.

After almost an underground market, the interest that has been created in those who normally are not interested in choppers also Propelled small businesses into huge successes and have created a niche in the Internet, which has remained as high as it was during the custom motorcycle hobby. Since Web sites are much cheaper to maintain than brick and mortar business, the economic downturn have little impact on the huge number of sites that were built around a custom motorcycle.

The question now is whether or not the business of building choppers can survive this recession with only ads, magazine and Internet-Buzz to keep it floating. I suspect that many small shops that are barely hanging on will close its doors before the end of this year. Some of them may just turn back into a single operation a man who can no longer afford the crew of bike builders.
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